Case Study 01 · Instagram
Stacy McLaughlin Communications
Luxury Interiors · Design · Architecture · Art
For this boutique communications and PR firm, I shape a consistent editorial presence that reflects both the agency's point of view and the caliber of its client roster. Each post connects press, people and projects while keeping the feed polished, useful and unmistakably on brand.
- Role
- Social Media Manager
- Engagement
- April 2026 – Present
- Platform
What I Own
01
Strategy & Editorial
Content planning, social strategy and an intentional publishing rhythm that keeps the account current and cohesive.
02
Copy & Creation
Caption writing, content creation and visual selection across feed posts, Stories and Reels.
03
PR to Social
Translating press placements, client news and events into timely, platform-ready stories with a longer life.
04
Voice & Coordination
Brand voice, tagging, attribution and coordination with clients, designers, publications and photographers.
The Approach
The goal is not to post for the sake of posting. It is to find the strongest angle, choose the format that serves it and make every piece feel connected to the larger story.
-
01
Find the Story
Identify the press win, project detail, event moment or client news worth elevating.
-
02
Shape It for the Platform
Select the right format and edit the visual and written story for how people use Instagram.
-
03
Credit the Collaboration
Coordinate names, tags and attribution across clients, creatives, publications and partners.
-
04
Build Continuity
Maintain a recognizable voice and visual rhythm so every post contributes to a stronger whole.
Performance
The creative system is supported by meaningful reach and interaction across the most recent 90 days.
- Profile Visits
- 740
- Net Followers
- +47
- Current Followers
- 3,471
- Post Views
- 32K
- Story Views
- 17K
- Reel Views
- 4.6K
Source: verified Instagram Insights, most recent 90 days. Display figures are rounded; verified totals include 53,956 content views, 10,695 unique viewers and 55.7% of views from non-followers.
Selected Social Content
A selection of live content will be added here. The structure is ready for individual examples and context across feed posts, Stories and Reels.
coming soon
Feed Post
Press & Client News
Editorial posts that turn placements, announcements and project milestones into clear, shareable stories.
coming soon
Story Series
Events & Timely Coverage
Responsive sequences designed to promote, document and extend the moments happening around the client roster.
coming soon
Reel
Visual Storytelling
Short-form edits that create movement and context from spaces, objects, events and behind-the-scenes material.
Social Media
Strategy · Content · Editorial Presence
I build social presences that extend the life of strong PR: turning press placements, client news, events and visual details into thoughtful content people want to spend time with. The work is equal parts editorial instinct, brand stewardship and getting every credit, tag and detail right.