About
Nikoline built her career on both sides of the industry at once — agency-side press and client-side retail and events — moving between New York and Los Angeles along the way.
She started on the sales floor at Aviator Nation, then moved into agency PR at CLD PR, where she ran event activations and celebrity seeding campaigns for brands like Celsius — including Coachella's Cosmic Desert Party — while coordinating NYFW gifting suites.
She joined Assouline's client team not long after, executing premier product launches — Roger Federer's limited-edition publication, Derrick Rose's book signing — and managing relationships with a high-net-worth and celebrity client base.
Today she's at Stacy McLaughlin Communications, where she started as an Account Coordinator securing placements in outlets like Financial Times and Interior Design Magazine, and now works as a Social Media Manager, building content strategy and community growth for the agency's client roster.
She's a Public Relations graduate of the University of Oregon (minors in Philosophy and Sociology), and she's still drawn to the same thing that got her into this industry in the first place: brands with a strong point of view and a story worth telling.