J453: Strategic Planning & Cases

Overview: I worked with a team to formulate a theoretical PR plan for Crayola’s Back to School 2022 campaign. Intensive research that was conducted throughout three months to create a successful campaign.

The Rundown: My team members and I brainstormed one goal that would reflect objectives, strategies and tactics. Once we had a rough draft of our plan, we had to focus on budgeting and staffing hours to see how how (fiscally) obtainable our plan. The purpose of this PR plan assignment was to test our writing, planning, environmental scanning abilities.