Re/Make defines a sustainable influencer as “someone who participates in influencer marketing that specifically promotes products that are considered to be sustainable, ethical, and/or eco-friendly. ” (Taylor, Erika 2021). There are definitely influencers out there that categorize themselves as sustainable, yet promote brands that are not very eco-friendly. In this blog post, I am here to help guide you to influencers that are actually sustainable.
Aja Barber
Barber is a writer and stylist located in London. She is an author of two books: Consumed: The Need to Collective Change and White Consumerism. She writes,”I highlight inequality at the personal, societal and corporate level, using my own experience and key observations within my personal touch points – and my favourite playground, fashion. What I am good at is identifying the beliefs, institutional structures and corporate blind spots that hold inequality in place. And then suggesting ways to change that.”
Instagram: https://www.instagram.com/ajabarber/
Website: https://www.ajabarber.com
Marielle Elizabeth
Marielle Elizabeth has written for Vogue and is a photographer. She is an advocate for size inclusivity, as well as slow fashion. Her content provides her followers with recommendations of good plus size clothing, while also being sustainable.
Instagram: https://www.instagram.com/marielle.elizabeth/
Website: http://www.marielleelizabeth.com
Aditi Mayer
Mayer found her passion as an activist in 2014, when the Rana Plaza Collapse happened. She was able to educate herself within the realms of inequality, and unfair wages of garment workers. According to her ‘About’ page, this year she has the opportunity to work with National Geographic. It will be concentrated on the documentation of India’s fashion industry and how it impacts the environment.
Instagram: https://www.instagram.com/aditimayer/
Website: https://www.adimay.com
Josephine Philips
Josephine Philips is 23 years old and has already been featured in British Vogue. She launched Sojo, an e-commerce application. Sojo happens to be United Kingdom’s first app that handles clothing repairs online. The Instagram for Sojo (as well as her personal Insta) informs their followers about sustainability. Philips wants to be a part of a greener future, and her platform serves as an easy, accessible way to get clothes fixed, rather than to throw it out.
Instagram: https://www.instagram.com/josephine__philips/
Website: https://www.vogue.co.uk/miss-vogue/article/josephine-philips-sojo-interview/amp
Sustainable Fashion Forum
For my last recommendation, I wanted to include a less personable platform. Brittany Sierra is the founder of the Sustainable Fashion Forum. She is extremely passionate about memes and becoming sustainable. The SFF contains endless amounts of information about all things fashion and sustainability. The content on this page is extremely valuable– posts are also visually and aesthetically pleasing. It is a great guiding tool if you don’t know how to begin shopping sustainably. There is even a podcast, discussing topics from greenwashing to a psychological breakdown of why consumers keep shopping.
Instagram: https://www.instagram.com/thesustainablefashionforum/
Nikoline Porse 
Leave a comment